Juice: A Longitudinal Study of an SEO Botnet
Download: Paper (PDF)
Date: 23 Apr 2013
Document Type: Presentations
Additional Documents: Slides
Associated Event: NDSS Symposium 2013
Black hat search engine optimization (SEO) campaigns attempt to attract and monetize traffic. Using Web site compromise and cloaking, SEO botnets can manipulate search result rankings, ultimately directing users to sites promoting scams (e.g. fake antivirus). In this paper, we infiltrate an influential SEO botnet, GR, characterize its dynamics and effectiveness and identify key scams driving its innovation.