Florian Lachner, Minzhe Yuan Chen Cheng, Theodore Olsauskas-Warren (Google)

Online behavioral advertising is a double-edged sword. While relevant display ads are generally considered useful, opaque tracking based on third-party cookies has reached unfettered sprawl and is deemed to be privacy-intrusive. However, existing ways to preserve privacy do not sufficiently balance the needs of both users and the ecosystem. In this work, we evaluate alternative browser controls. We leverage the idea of inferring interests on users’ devices and designed novel browser controls to manage these interests. Through a mixed method approach, we studied how users feel about this approach. First, we conducted pilot interviews with 9 participants to test two design directions. Second, we ran a survey with 2,552 respondents to measure how our final design compares with current cookie settings. Respondents reported a significantly higher level of perceived privacy and feeling of control when introduced to the concept of locally inferred interests with an option for removal.

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Access Your Tesla without Your Awareness: Compromising Keyless Entry...

Xinyi Xie (Shanghai Fudan Microelectronics Group Co., Ltd.), Kun Jiang (Shanghai Fudan Microelectronics Group Co., Ltd.), Rui Dai (Shanghai Fudan Microelectronics Group Co., Ltd.), Jun Lu (Shanghai Fudan Microelectronics Group Co., Ltd.), Lihui Wang (Shanghai Fudan Microelectronics Group Co., Ltd.), Qing Li (State Key Laboratory of ASIC & System, Fudan University), Jun Yu (State Key…

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Cooperative Perception for Safe Control of Autonomous Vehicles under...

Hongchao Zhang (Washington University in St. Louis), Zhouchi Li (Worcester Polytechnic Institute), Shiyu Cheng (Washington University in St. Louis), Andrew Clark (Washington University in St. Louis)

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VICEROY: GDPR-/CCPA-compliant Enforcement of Verifiable Accountless Consumer Requests

Scott Jordan (University of California, Irvine), Yoshimichi Nakatsuka (University of California, Irvine), Ercan Ozturk (University of California, Irvine), Andrew Paverd (Microsoft Research), Gene Tsudik (University of California, Irvine)

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