Florian Lachner, Minzhe Yuan Chen Cheng, Theodore Olsauskas-Warren (Google)

Online behavioral advertising is a double-edged sword. While relevant display ads are generally considered useful, opaque tracking based on third-party cookies has reached unfettered sprawl and is deemed to be privacy-intrusive. However, existing ways to preserve privacy do not sufficiently balance the needs of both users and the ecosystem. In this work, we evaluate alternative browser controls. We leverage the idea of inferring interests on users’ devices and designed novel browser controls to manage these interests. Through a mixed method approach, we studied how users feel about this approach. First, we conducted pilot interviews with 9 participants to test two design directions. Second, we ran a survey with 2,552 respondents to measure how our final design compares with current cookie settings. Respondents reported a significantly higher level of perceived privacy and feeling of control when introduced to the concept of locally inferred interests with an option for removal.

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Replication: Do We Snooze If We Can't Lose? Modelling...

Karoline Busse (University of Bonn); Dominik Wermke (Leibniz University Hannover); Sabrina Amft (University of Bonn); Sascha Fahl (Leibniz University Hannover); Emanuel von Zezschwitz, Matthew Smith (University of Bonn)

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A Phish Scale: Rating Human Phishing Message Detection Difficulty

Michelle P. Steves, Kristen K. Greene, Mary F. Theofanos (National Institute of Standards and Technology)

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Why Do Programmers Do What They Do? A Theory...

Lavanya Sajwan, James Noble, Craig Anslow (Victoria University of Wellington), Robert Biddle (Carleton University)

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Security Advice on Content Filtering and Circumvention for Parents...

Ran Elgedawy (The University of Tennessee, Knoxville), John Sadik (The University of Tennessee, Knoxville), Anuj Gautam (The University of Tennessee, Knoxville), Trinity Bissahoyo (The University of Tennessee, Knoxville), Christopher Childress (The University of Tennessee, Knoxville), Jacob Leonard (The University of Tennessee, Knoxville), Clay Shubert (The University of Tennessee, Knoxville), Scott Ruoti (The University of Tennessee,…

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