Bo Jiang (TikTok Inc.), Wanrong Zhang (TikTok Inc.), Donghang Lu (TikTok Inc.), Jian Du (TikTok Inc.), Qiang Yan (TikTok Inc.)

Local Differential Privacy (LDP) protocols enable the collection of randomized client messages for data analysis, without the necessity of a trusted data curator. Such protocols have been successfully deployed in real-world scenarios by major tech companies like Google, Apple, and Microsoft. In this paper, we propose a Generalized Count Mean Sketch (GCMS) protocol that captures many existing frequency estimation protocols. Our method significantly improves the three-way trade-offs between communication, privacy, and accuracy. We also introduce a general utility analysis framework that enables optimizing parameter designs. Based on that, we propose an Optimal Count Mean Sketch (OCMS) framework that minimizes the variance for collecting items with targeted frequencies. Moreover, we present a novel protocol for collecting data within unknown domain, as our frequency estimation protocols only work effectively with known data domain. Leveraging the stability-based histogram technique alongside the Encryption-Shuffling-Analysis (ESA) framework, our approach employs an auxiliary server to construct histograms without accessing original data messages. This protocol achieves accuracy akin to the central DP model while offering local-like privacy guarantees and substantially lowering computational costs.

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